Verdena

Indie / Garage rock

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Talking about Verdena means addressing, as a consequence, some of the most interesting, problematic and discussed historical aspects of Italian rock.

First of all, the typically local dialectic based on the idea of irreconcilability between independent attitude and modus operandi of the record majors, a conflict still unresolved and the cause of “collective tragedies” in the past, such as that linked to the alleged betrayal of the CSIs, which for many became ” faithful to the lira “after the signing of the contract with Polygram / BlackOut.


The other two aspects are the growing, and not necessarily growing, relationship between Italian rock and television, a springboard in the case of Verdena thanks to the famous video clip of “Valvonauta”, and the export of Italian rock abroad, with the bureaucratic hitches and the usual cultural / linguistic limits to act as a brake on the operation.